Visibility Scorecard
Find out what’s holding your online visibility back
If your website looks good but enquiries still feel a bit hit and miss, it can be hard to know what to fix first.
Is it your website structure? Your message? Your SEO? Your content? Your calls to action? Or simply not knowing what’s working?
The FOUND Visibility Scorecard gives you a quick, simple way to spot where the biggest gap is, so you can stop guessing and focus on the area that will make the biggest difference.
A quick check based on The FOUND Framework®
The scorecard is based on the five areas of The FOUND Framework®:
Foundations, Outcomes, Universal, Nurture and Data.
You don’t need to understand all the details before you begin. The questions are simple, practical and written for business owners, not marketers or web developers.
At the end, you’ll receive your score and a clear indication of which area needs your attention first.
What you’ll get
Once you complete the scorecard, you’ll receive:
Your overall visibility score
A breakdown across the five FOUND areas
Your strongest area
Your lowest scoring area
A short explanation of what that means
A suggested next step based on your results
The aim is not to overwhelm you with a huge list of possible improvements. It’s to help you see where to focus first.
Why this matters
Most businesses don’t have one single “website problem”. They usually have a visibility gap.
You might be getting some of the right things in place, but if one area is weak, it can affect everything else. A slow website can lose visitors before they read your message. Unclear wording can stop people taking action. Missing trust signals can make people hesitate. Poor tracking can leave you guessing.
The scorecard helps you see which part of the system may be holding things back.
Who is this for?
This is for service-based business owners who want more consistent enquiries from their website and online presence, but aren’t sure where to start. It’s especially useful if:
Your website looks fine, but enquiries are inconsistent
You’re not sure whether the issue is your website, SEO, content or messaging
You rely heavily on referrals and want more people to find you online
You’ve been doing bits of marketing, but it all feels disconnected
You want a clearer starting point before investing more time or money
Ready to see where you stand?
Take the FOUND Visibility Scorecard and get a clearer view of what may be holding your website and online presence back.
Not technical at all, just a simple starting point to help you understand what to improve first.
FAQs
How long does the scorecard take?
It should only take a few minutes. There are 20 quick questions covering your website, messaging, visibility, trust-building and data.
Do I need technical knowledge?
No. The scorecard is written in plain English and is designed for business owners to get a clear starting point.
What happens after I complete it?
You’ll receive your overall score, a breakdown across the five FOUND areas and guidance on the area we recommend focusing on first.
Is this the same as a website audit?
No. The scorecard is a quick starting point. If you want a deeper review of your website, visibility and messaging, the next step is usually a Visibility Snapshot.
What if I get a low score?
That’s useful information. It simply shows where the gaps are, so you can make better decisions about what to improve first.